A Study of the Blue Ocean Strategy for Cultural and Creative Exhibition Industry in Taipei, Taiwan

碩士 === 國立臺北大學 === 公共行政暨政策學系 === 102 === Taiwan possesses superior conditions in the developing Cultural and Creative Industries, yet it is considerably weaker in the international marketing arena. The exhibition industry serves to integrate resources and as a channel for international marketing, a...

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Bibliographic Details
Main Authors: WU, SHU-LI, 吳淑莉
Other Authors: Chiou, Chang-Tay
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/99657932762388142200