| Summary: | 碩士 === 國立臺灣大學 === 商學組 === 102 === Taiwan''s IC design industry after more than twenty years of successful development has experienced several product life cycle. The industry also plays as import role compared to others. Coupled with the structural integrity of the whole industry chain of domestic IC design industry also accelerated the ongoing adjustment and transformation, easy to face global challenges. Especially the IC design services company and IP provider belongs to the upstream of IC design, how to respond to changing needs from customers, but also face IDM outsourcing trends and the rapid development of mainland China''s IC design industry. Moreover how the company in this industry adjust strategy to continue creating growth opportunities.
In this study, we analyze the case company of competitive strategies adopted by different stages of development how it bring to different successful milestone from the Asia''s first IC design services company and planning successful IPO. As results, the case company could expand business to worldwide and become as second Largent IC design service company in Taiwan also the world''s ninth largest IP suppliers.
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