Obtaining Sustainable Competitive Advantage from Customer Loyalty: A Perspective of Marketing-Mix Strategy and Corporate Social Responsibility
碩士 === 中國文化大學 === 國際企業管理學系 === 102 === This paper aims to identify customer loyalty as a business sustainable competitive advantage from the perspective of service marketing-mix strategy and corporate social responsibility (CSR), by examining the simultaneous effects of selected service marketing-mi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/c6xb2u |