Multi-Channel Conflict Analysis While Using Banks as Distributors- An Evidence of Insurance Marketing
碩士 === 實踐大學 === 財務金融學系碩士班 === 102 === Insurers have adopted multiple channels of distribution to sell insurance products during the past decade. Although multiple channel distribution strategies provide tremendous benefits to insurers, but there are many causes which lead to multi-channel conflict....
Main Authors: | Yu-Ning Tian, 田育寧 |
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Other Authors: | Chiang Ku Fan |
Format: | Others |
Language: | en_US |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/2ch6z8 |
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