An Exploratory Study on the Enterprise Social Innovation for Sustainable Development - The Case of Service Industry

• Main Authors: Liao, Pei-yu, 廖珮妤
• Other Authors: Su, Shong-Iee
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/7z87qd

碩士 === 東吳大學 === 企業管理學系 === 102 === Abstract As times change, population and wealth surge together with scientific and technological development and other factors, Earth's natural resources are excessively consumed. In order to ensure balanced development of man and nature, the establishment of a sustainable development society has become an important topic of governments and people nowadays. Many companies still have rooms for improvement on how to properly use the limited resources and maximize the effectiveness of these resources greatest effectiveness to fulfill their social responsibilities. Meanwhile, it has become a major trend in global business development that many companies began to complete annual reviews on sustainable management and voluntarily make public of such reviews through sustainability reports. The aforementioned various domestic and international trends have inspired the interest of this study for an in-depth understanding of the current situation in the social sustainable development of the service industry, especially the development status and features of the efforts and models of the social innovation of the industry. In addition, this study will further explore the topic of social inclusion. The motivation of this study is to understand the efforts and models of the social innovation of the service industry in Taiwan and to assess the information disclosed by companies and the social values and contributions created. The intention is to explore the features of the social innovation of the Taiwan service industry and further verify the theoretical and practical values of corporate social innovation. The key analysis method of this study employs the social sub-classification framework and perspectives proposed by GRI (2013) in the G4 revision of the Sustainability Reporting Guideline and the critical successful factors of corporate social inclusion proposed by Su (2014). The study analyzes the social innovation models of 12 companies in the Taiwan service industry and assesses their social values and contributions created and their resource investment disclosed. The focus of this study is using the G4 social sub-classification approach to analyze the key successful factors of the social inclusion of the integration of different projects and local community and explore the five factors of an individual company, namely long-term thinking, organizational design, resource allocation, social innovation and collaborating institutions. In addition, the study conducts cross- case contents summarization and comparison. The study has found that the types of social innovation conducted by corporations vary. The majority of Taiwan service industry businesses have diversity of thinking on the implementation of innovation issues of social inclusion, but there is not enough connection between the innovation efforts and the major social issues in Taiwan nowadays. According to the findings, this study suggests that prior to introducing social innovation; companies should understand the current major issues in society or local community so that they can develop sustainable innovation solutions that combine their own businesses. Thereafter, the corporations can start to get the local communities to further develop the programs through integration with other organizations that have certain resources the corporations lack. Once the internal and external resources are combined, both parties can collectively introduce and forge forward social innovation practices to reduce social problems via reducing social exclusion and increasing social inclusion. Ultimately, the objective is to drive corporations to engage in their sustainable development of social innovation. The main contributions of this study are: (1) utilize the sustainability reports release by corporations to identify the corporate social innovation services provided by Taiwan’s service industry businesses when they engage in sustainable development for the society; (2) utilize the key successful factors of social inclusion to examine and learn the essence of innovation via the procedures when Taiwan’s representative service industry businesses’ implement social innovation services (products); (3) provide case studies that entail scientific methods and approaches for Taiwan’s service industry businesses to engage in social innovation. Key words: Service Industry, Business Sustainable Management,Social Innovation, Social Inclusion,Key Successful Factors