The Study of Corporate Brand Strategy on Commercial Architecture Design Enterprise —Case of Shanghai Mainstream Decoration Design Engineering Co., LTD.
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === The brand competition of construction industry in China now has been involved in the new age . The marketing environment of the industry is undergoing considerable transformation. And the most important part is that the brand system of construction industry...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qg8889 |