Exploring the Formation of Moved Marketing Factors with Content Analysis

碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 102 === With the rise of increasingly intense competition of global business and consumer awareness, a company with only good products or services is not good enough to attract new customers, maintain its existing market, or withhold its current customer base. Thus, b...

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Bibliographic Details
Main Authors: Chang Yi-Jung, 張伊絨
Other Authors: Jien Jia-Jing
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/77684764394077009764