A Study of Influential Factors on Impulsive Buying Intention
碩士 === 東海大學 === 資訊管理學系 === 102 === Due to the development of internet, consumers have more opportunities to purchase through various websites with easier access. It encourages retailers to create different kinds of sale promotions and strategies to attract consumers to spend more money and to make...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54065976085608818181 |