A Study of the Brand Awareness, Brand Image, Perceived Value and Purchase Intention – Take Environmental Apparel as Example

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === Textile industry is the third industry in Taiwan, and is also Taiwan''s fourth foreign exchange industry. During 60 years of development, Taiwan mature textile industry can quickly be adjusted to meet the international market demand. Facing...

Full description

Bibliographic Details
Main Authors: Chao-Hsing Chen, 陳昭興
Other Authors: 胡同來
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/8g2hme