The charm of Steve Jobs ?
碩士 === 淡江大學 === 會計學系碩士班 === 102 === This study explores the influences of new product announcement and the company leader''s intellectual capital on stock price.,－Through the event study method,. we analyzed the share price of Apple computer and corresponding competitors to identif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22224721778560387535 |