The charm of Steve Jobs ?
碩士 === 淡江大學 === 會計學系碩士班 === 102 === This study explores the influences of new product announcement and the company leader''s intellectual capital on stock price.,-Through the event study method,. we analyzed the share price of Apple computer and corresponding competitors to identif...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/22224721778560387535 |