| Summary: | 碩士 === 大同大學 === 工業設計學系(所) === 102 === This study aims to promote a design method that bases on consumer demand. This method believes that there is always a character image in everyone’s mind. And their consuming behavior will reflect the virtual character that they want to become. This concept enables designers to use their professional strategy to execute user-centered design.
The study based on the life style research, using AIO questionnaire to investigate Taipei young people’s lifestyle. The investigation explores various features on 41 males and 48 females. The result reveals this group of people has various lifestyles, but they’re unconfident about their health and future. Although they have diverse leisure and high ability of getting information, they reject to approach information that they are not interested in. Most people prefer to use products that can represent themselves, which includes quality and functionality and their taste. By analyzing factors, we found six characters: "Valuing appearance", "Fashionable belief", "Sports health", "Lively and open", "Innovative ideas", "Sensual slow living". After applying cluster analysis, the ethnic groups been divided into six, they are "Healthiness abled lively confident conservative people," "Courtly rich emotional people", "Slow living in elegant fashion people ", "Practical and simple natural people," "Confident beauty of the consumption potential people", "Mature pragmatic people". Using different ethnics group feature definition to create design direction, we found there has obvious difference design strategy in between different group. Also, in the distribution of ethnic groups, the population proportion of " Slow living in elegant fashion people " is the dominant group among young people in Taipei City.
The next step of this study is investigating the character image and personal taste. In this step, we interviewed 5 males and 5 females who have "Slow living in elegant fashion people" inner desired characters, by analyzing the character features in and on them, we found that this group of people tend to appreciate simple and sleek elements. They prefer tings within natural vitality, vintage and romantic features; monochrome gray is their main color and nature warm tone is the decoration; material-wise, they prefer leather and handmade products, especially the natural surface with metallic embellishment that can enhance the overall sense of value; detail-oriented, simple and personalize design is their functionality preference.
In the end of the study, we applied the "Slow living in elegant fashion people" research results into designing an elliptical cross-trainer. And we create a survey by comparing the design with other famous brands’ same products. The result shows that the design that reflected the ethics group preference match the group taste’s expectation. It also increases the buying intention on those who may not have the demand. The result also proves that using lifestyle research on design can nail the group preference. Therefore, we believes this method can also apply on other similar product design.
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