THE RELATIONSHIPS AMONG SELF-CONGRUITY, EMOTIONAL BRAND ATTACHMENT, CUSTOMER SATISFACTION AND REPURCHASE INTENTION ─PRODUCT INVOLVEMENT AND SELF-ESTEEM AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 102 === The saturation of markets, all sorts of the advertising landscape, and the maturity of the consumers towards the brands have urged companies to go beyond the image brand to the relation brand (Samama, 2003), in order to preserve their market shares. While keepin...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/su4em5 |