A Study of the Relationship between Brand Image, Product Quality, and Service Quality, and Customer Satisfaction and Loyalty.
碩士 === 中華大學 === 企業管理學系碩士班 === 103 === In recent years, the introduction of international franchise models to Taiwan, and growing coffee franchise markets, have changed Taiwanese consumptive habits. Due to the small impact of cyclical fluctuations on the catering industry, the development of the cate...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7p7qb2 |