Applying Google Analytic Report to give suggestions to website design- A case study of Information Management Department website in Chung Hua University

• Main Authors: Pan, Erh-Cheng, 潘邇承
• Other Authors: Chang, Wen-Chih
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/p836v7

碩士 === 中華大學 === 資訊管理學系碩士班 === 103 === When the universities making decisions in school affairs, the traditional way is often a collegial decision-making process, this way may represent the majority of policymakers’ intent, but not necessarily the best or good enough decisions. In institutional research, such us enrollment management, student affairs, retention and graduation rates, learning outcomes, student satisfaction, race relations, alumni status, etc. are included, it could get more valuable reference informations. This study used the Google Analytic web site traffic analysis tool, the object is department of information management web site in Chung Hua University to collect information on the web site traffic, it performed internet usage behavior analysis to know the visitors demand for products or services, and make recommendations for improvement web site to serve as a reference basis for decisions of the school affairs. Overall, in accordance with the visitors visiting Chung Hua University Department of Information Management web site enter the page analysis results, most session five were “Full-time teacher", "undergraduate students", "The reference topic for Information Management at the University of Audition Interview spoken", "faculty members", "high school student zone". This study may provide Information Management in in Chung Hua University improvement and planning future reference when designing the web.