| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 103 ===
In 2008, three bakers, Pao-chun Wu, Zhi-xiong Cao, and Shi-cheng Wen, teamed up to compete in the Bakery World Cup in Paris on behalf of Asia. They defeated a number of teams that represented Europe and America, as well as Japan and Turkey, two other teams that represented Asia, and won the second place. In 2010, Pao-chun Wu participated in the Bakery World Cup again and won the prestigious title of Master Baker in the Bread Category. Such an honor has ever since inspired many hardworking bakers to hold their dough tightly with their eyes glistening with self-confidence, aspire to climb to the top of the world, and work with both sweat and passion to stick out all the difficulties and frustrations.
The baking industry is labor intensive. A person who runs a bakery must differentiate his business from his competitors, so that he can take the lead in the market. When Pao-chun Wu won the prestigious title of Master Baker in the Bakery World Cup, the high price of the champion bread and the long lines people formed to buy the bread actually stimulated the once depressed baking industry and encouraged many bakers to keep on researching and thinking of new ideas in the hope of walking onto the world stage some day. Chia Te pineapple cake is another pastry product that stood out in a competition and has made Chia Te a legendary pineapple cake shop that is well known in both Taiwan and China. Due to the fact that bakers win prizes and awards in international competitions contribute very much to the development of the baking industry, the author was prompted to conduct this study to explore the motives and key factors of bakers winning international competitions.
The author developed a research framework after a literature review and with the assistance of the bakers who have participated in international competitions and of the experts who have instructed students to compete in international competitions. The commonly used DEMATEL and ANP were employed to decide on the key factors and produce the cause and effect diagram in order to improve the performance of the key factors.
The results show the key factors for a baker to win an international competition include “team members”, “expertise”, “communication and coordination”, “ability to connect with the world”, “planning and organizing participation in national and international competitions”, and “planning and organizing the logistics team”. The cause and effect diagram of “training sessions” and “career planning” show that through the selection of team members and the improvement of the coach’s ability to collect competition information, that is, by improving the factors of “team members” and “ability to connect with the world”, other key factors can be improved.
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