The Research on Leisure Sport Participating Motivation, Flow Experience and Well-Being─Case of Biking Sport

• Main Authors: Wei-Chen Chien, 簡微臻
• Other Authors: Maw-Liann Shyu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/58214822611674877926

碩士 === 朝陽科技大學 === 企業管理系 === 103 === In recent years, the national income is increasing, the development of economy is growing, and the progress of science and technological is keeping advancement. Under this changing society, the people’s life quality is improved and the people’s consumption ability increases. Under the circumstances, people are with sense of healthy and leisure and they are willing to pay more attention to leisure activities. This demand facilitates diversified and accelerated leisure industry development. The benefits of participating leisure sports include the improvement of psychological, physical health, amusements, social interaction and the pursuit of happiness in life. The biking sport is one of a major leisure sports and becoming popular in Taiwan. This research aims at exploring the relationship between leisure sport participation motivation, flow experience and well-being of sporters. Survey research methods are used for testing our hypotheses. By convenience sampling method, questionnaires are sent to the member in social networking platform cycling association through mail and internet. Totally, 308 valid questionnaires are received. Data are analyzed by Descriptive Statistics Analysis, Reliability Analysis, Factor Analysis and Regression Analysis. The results indicated that: 1. Leisure sport Participation Motivation has significant influence on Flow Experience; 2. Leisure sport Participation Motivation has significant influence on Well-being; and 3. Flow Experience has significant influence on Well-being. Based on above conclusions, the managerial implications are discussed and useful sugestions for biking sports are also provided.