Understanding Behavior Intention to Use Mobile Payment: A Perspective from Mental Accounting Theory
碩士 === 逢甲大學 === 企業管理學系 === 103 === With the rapid growth of mobile device and rise of demand for mobile commerce, and then mobile payment is becoming the focus if attention. This research is based on mental accounting theory to explain consumer how to up to maximize making decision, to explore the v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8cqq7f |