The Study on Influences of Service Innovation and Customer Perceived Values on Revisit Intention–A Case of Excellent Tourism Factories in Yilan.

• Main Authors: Tsai, Shang-Huei, 蔡尚慧
• Other Authors: Chang, Her-Ran
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/vk5bq4

碩士 === 佛光大學 === 管理學系 === 103 === Recent years have seen a rise in Tourism Factories, with traditional factories gradually being converted into tourist attractions. Each year the number of Tourism Factories, their visitors, and their profits increase, and business owners have begun to pay attention and respond to tourist needs. The objective of this study is to explore and compare service innovation, customer perceived values and revisit intention.Based on the features of the tourism factories, measurement tools and questionnaires were established to conduct empirical investigations. As a result, 403 valid non-random samples were obtained and analyzed by correlation analysis. Furthermore, the multiple regression analysis was undertaken to understand the different demographic variables among service innovation, customer perceived values and revisit intention.The results showed that:First, service innovation has a positive effect on customer perceived values. Second, customer perceived values has a positive effect on revisit intention. Third, service innovation has a positive effect on revisit intention. Fourth, customer perceived values acted as an intermediate factor between service innovation and revisit intention. Both of the visitor’s age and the number of visits have a significant effect on the customer perceived values and revisit intention. Meanwhile it was also verified that customer perceived values acted as an intermediate factor between service innovation and revisit intention. Finally, some suggestions offered the follow-up study and thus provided the Tourism Factories management unit with a way for sustainable management.