The Advertising Effect of Virtual Spokes-Character on Social Media Marketing- Taking Japan Kumamoto Prefecture Mascot Kumamon for Example
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 103 === Japan Kyushu Kumamoto prefecture mascot (virtual spokes-character) Kumamon went viral in recent years. Using likeable anthropomorphic character to advertise and interact with the fans through social media, the media exposure of Kumamon and positive attitude...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w2t6m7 |