A Study On Consumer Behavior and Segmentation of Digital Cameras

碩士 === 輔仁大學 === 統計資訊學系應用統計碩士在職專班 === 103 === This study is to explore consumer behavior of purchasing digital cameras as well as the impact of popularity of smart phones on digital cameras. It intends to provide marketing recommendations to the digital camera industry through gap analysis of consume...

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Bibliographic Details
Main Authors: Chih-Chuan Wei, 魏志全
Other Authors: Te-Hsin Liang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/11548017187216528184