The Influence of 7-ELEVEN’s Price Promotion on Consumer Perceived Value and Purchasing Intention
碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 103 === This research through analyzing chain convenience store 7-ELEVEN’s price promotion, to comprehend the influence of various 7-ELEVEN’s price promotions on consumer perceived value and purchasing intention. This research has compiled「The Influence of 7-ELEVEN’s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14628182043216306908 |