| Summary: | 碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === In the 21st century, the era of globalization, Asia-Pacific region including China and South-East Asia countries are the main engine of global economy growth; Tao-Yuan International Airport has competitive advantage in air transition operation in Eastern Asia. According the annual survey report on visitor expenditure and trends in Taiwan from Taiwan Tourism Bureau, the number of international inbound visitors and domestic travelers has been climbing in recent years; it indicates the annual rate of growth in inbound visitors field from 2011 to 2013 was 9.64%. On the other hand, air transport has been becoming a world connected type for logistics and transport service. Therefore, identifying and using the key success factors to make it operates more effective and efficiency are significant topics in this industry.
Tao-Yuan International Airport has successfully become one of the government-owned businesses in 2010 and keeps improving and enhancing it’ competitiveness and core abilities in aviation industry. Last year, the Airport Service Quality, published by Airport council international and as a world-class research, has announced that it got the second place for “Best airport by size: 25-40 million passengers” and has been named as having “the world’s best airport staff service” award issued by Skytrax, global benchmark of airport quality excellence, in this year.
The purpose of this thesis was to investigate and assess the relevance of information technology and service innovation in Tao-Yuan International Airport moving to an intelligent airport; then identified the key success factors of smart airport as strategy management considerations for becoming the pioneer in Taiwan. In this essay, case study research was adopted and took Tao-Yuan International Airport as object of study; besides, Singapore Changi Airport and Beijing Capital International Airport were selected as case studies. Moreover, the results of analytic induction from questionnaire and expert interviews, answered by airport staffs, were extracted as strategy consideration for the management while the transition of intelligent airport in Tao-Yuan International Airport.
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