The Study of Competitive Strategies of Coffee Chain Industry in Business Area-In Louisa Coffee Business Case
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === The purpose of this study is to explore when two different coffee chain brands compete in one business area, how the two stores making differences between itself and competitor to fulfill the gap that customers needs. The case study Louisa coffee chain brand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2gkphc |