Exploring Strategic Management by Balanced Scorecard - An Example of Elementary School in Tainan

• Main Authors: Chiung-Fen Shen, 沈瓊芬
• Other Authors: Tzai-Zang Lee
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/ma4aqt

碩士 === 崑山科技大學 === 企業管理研究所 === 103 === In recent years, Taiwan has shifted toward a customer-oriented, liberalized education style. Coupled with the impact of low birth rate, many schools have faced the crisis of class reduction and even school merge for some remote schools due to insufficient enrollment. In order to ensure the sustainable development and management of the school, all schools have to seek effective business strategies with active actions to improve their performance and competitiveness. The use of Balanced Scorecard (BSC) can turn the organization’s vision and strategies into measurement indices for four facets, including: finance, customer, internal process, learning and growth. Through indexing strategies, specific actions can be made to facilitate the realization of the vision. In this study, an appropriate qualitative case study approach was used and an elementary school in Tainan was selected as the research subject. By using the concept architecture of BSC and collecting data from multiple sources, this study attempted to explore the operation and status of elementary schools and further constructed a set of BSC-based school management strategies as a reference for concerned practitioners. This study suggests the following recommendations: (1) Rebuild the old school buildings and plan a comfortable and safe campus environment. (2) Enrich teaching equipment and improve teaching effectiveness. (3) Actively provide administrative resources and offer full support for teachers on teaching. (4) Pay attention to the professional development of teachers to improve teaching quality. (5) Develop specialized courses to build school brand. (6) Promote diverse learning activities to develop students’ potential. (7) Return to the essence of education and cultivate students’ basic skills. (8) Attach importance to parents’ opinions and encourage their participation in the operation. (9) Break the school district system to expand the sources of students. (10) Develop marketing promote programs for the school to improve the school’s image and visibility.