The Study of Marketing Strategies for Taiwanese Movies-Take Guo Zi Film’s Works as an Example

碩士 === 國立高雄應用科技大學 === 文化創意產業系 === 103 === “Cape No. 7” has been considered as the new milestone for the recovery of Taiwan’s film in the last decade. It not only awakens but vitalizes the film industry in Taiwan. “Cape No. 7” has made the movie industry and the public pay attention to the works of A...

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Bibliographic Details
Main Authors: Chen, Kai-Chen, 陳凱貞
Other Authors: Lee, Ying-Jye
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/sdbwg2