The Impact of Marketing mix on Customers’ Purchasing Decision - A study on Western-style Coffeehouse Chains in Vietnam
碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 103 === In the global cultural integration, Western trends in coffee drinking culture were introduced to Vietnam. Besides domestic coffeehouse chains, famous international coffeehouse chains also opened branches in Vietnam. The war for market share and gain po...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95341536196883997387 |