The Application of PZB service quality model to measure customer perception gap focusing on Taichung SPA industry
碩士 === 嶺東科技大學 === 流行設計系碩士班 === 103 === The researches of discussing service quality and customer satisfaction are the main trend but only little literatures focusing on applying PZB service quality model to measure customer service gap. This study aims on service flow in SPA industry to construct se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eqb3xh |