Factors of Influencing Consumer’s Online Shopping Decision
碩士 === 銘傳大學 === 應用統計資訊學系碩士班 === 103 === This study aims to study the consumer online shopping decisions. The purposes of this study are to explore the critical factors affecting consumers’ online shopping decision, including consumer’s life style, online shopping characteristics, product characteris...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37113745223241277693 |