An Application of Conjoint Analysis to The Optimal Combination of Attribute Preference - A Case Study of The Open-Shelf Body Sunscreen
碩士 === 國立成功大學 === 企業管理學系 === 103 === Many previous researches have shown what kind of facial cosmetics product attributes the consumers prefer most. However, there is little research about body cosmetics, especially body sunscreen. Besides, the sunscreen market is gradually growing, from 2009 to 201...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7brdhh |