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碩士 === 國立中央大學 === 產業經濟研究所 === 103 === This thesis is divided into two parts. One part is about the process that how Facebook become a platform company. Also, I choose the most similar social network site , MySpace , as the comparison. The result of this part is that Facebook becomes king of SNS is b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57191659993825306726 |
| Summary: | 碩士 === 國立中央大學 === 產業經濟研究所 === 103 === This thesis is divided into two parts. One part is about the process that how Facebook become a platform company. Also, I choose the most similar social network site , MySpace , as the comparison. The result of this part is that Facebook becomes king of SNS is because its essence and the strategy of opening platform. The other part of this thesis is talk about how Facebook build its own ecosystem after it becomes a platform company. I arranged this process under three main heads: the updated technique and strategies of platforms, acquisitions and strategies of applications.
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