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• Main Authors: Rong-ji Hsiao, 蕭榮吉
• Other Authors: 洪秀婉
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/17104482287973632954

碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === Abstract The purpose of this study is construct competitive strategies for technology innovation of Taiwan silicon solar industry, and the development of industrial management plan. The fuzzy AHP to construct the technology innovation award factors and questionnaire analysis right selection factors of weight, further to find the right key development programs. Research results as follows: 1. The establishment of competitive strategy selection hierarchical structure Three dimensions were "production scale", "product and technology development," "degree of industry consolidation" and six secondary objectives were “incremental scale", "fixed size", "diversity", "centralized", "a high degree of integration", "low degree of integration", twelve assessment criteria are "plan of expansion (push)", "expansion of demand (pull)", "fixed yield, quality improvement," "given quality, increase yield," "forward-looking research and development (pull) "," niche research and development (push) "," the former R & D program (pull) "," R & D needs (push) "," one-way integration (up or down) ""bidirectional integration (upper and lower)," "product items cut", "separation of departments" ,three strategic plan for the "self-development / build", "outsourcing / M & A," "strategic alliance" 2. The dimensions weights and cross assessment criteria weight for sorting The dimensions weights are "production scale" is the first, the second is "product and technology development," "degree of industry consolidation" ranked last. The relative importance of cross-dimensions, the "plan of expansion (push)" is the highest, "forward-looking research and development (pull)" for the second, third is "demand of the expansion (pull)", last one is "the separation of departments." 3. Solar Industry Competitive Strategy weighting scheme results "Self Development / build" and "strategic alliance" solution for the most commonly used, and "outsourcing / M & A" non-program their scores were the lowest points. Keywords: solar energy industry, competitive strategy, technology innovation, fuzzy AHP