Investigating Experiential Value in Creative Industries
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === This study takes “Ten Drum Ciatou-Creative Park” as an example to analyze the relationship between perceived fit and experiential value on visitor’s satisfaction and loyalty. Further, the impact of visitor’s cultural level was investigated. A total of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50026491461972101080 |