Investigating Experiential Value in Creative Industries

Investigating Experiential Value in Creative Industries

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === This study takes “Ten Drum Ciatou-Creative Park” as an example to analyze the relationship between perceived fit and experiential value on visitor’s satisfaction and loyalty. Further, the impact of visitor’s cultural level was investigated. A total of...

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Bibliographic Details
Main Authors:	Yi-Ting Chen, 陳依婷
Other Authors:	Chiu, Yen-Ting
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/50026491461972101080

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