A Study on the Antecedents and Consequences of watching online gaming streams

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === In recent years, due to the improvement of internet speed and the rise of entertainment, watching stream is a newly born activity. Through literature review, in this study, we try to figure out the critical factors which caused viewers to re-patronize.. I...

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Bibliographic Details
Main Authors: Cheng-Chia Tseng, 曾成嘉
Other Authors: Shih-Hao Wu
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/05256584923976934877