| Summary: | 碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 103 === This thesis was intended to examine the relationship of service value, service quality and repurchase intention across different demographic variables, taking the guests at MF Hotel in Penghu as an example. It also aimed to explore the correlation of service quality & service value, service quality & repurchase intention and service value & repurchase intention. Through purposive sampling and questionnaires, 440 valid samples were selected in this study. Research methods include T-test, one-way ANOVA, Scheffe, Pearson correlation and Regression Analysis. The results of this study showed that there are significant differences in service quality, service value and repurchase intention across different demographic variables: the three variables are positively correlated, including service quality & service value, service quality & repurchase intention, service value & repurchase intention. In addition, service quality and service value have a positive impact on repurchase intention. Finally, the results of this study are offered to Penghu MF Hotel and other local tourism industry for their references to enhance service value, service value and repurchase intention.
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