Applying Theory of Planned Behavior to Study the Intentions of Users to join the Fans Page on Facebook
碩士 === 國立屏東科技大學 === 資訊管理系所 === 103 === Facebook is the most widely used social networking website in the world, and its fan page service has also become a popular marketing tool. Whether it is a company, organization or individual can run their own marketing strategy through the fan pages to attract...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50116020223668406825 |