The Study of Clothing Industry’s Strategic Marketing─The Case of Hong Shin Company
碩士 === 國立中山大學 === 高階經營碩士班 === 103 === Globalized business environment has flooded Taiwan’s apparel market with high-quality and inexpensive branded clothing. The numerous product channels have also increased consumers’ bargaining power and continually elevated consumers’ taste. In addition, existing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ef894g |