THE UNIVERSITY’S MULTIPURPOSE GYMNASIUMS MANAGEMENT AND CONSUMER BEHAVIOR –A CASE STUDY OF FENG CHIA UNIVERSITY
碩士 === 國立臺灣體育運動大學 === 休閒運動管理研究所 === 103 === Abstract The main purposes of this study were to analyze the operational status of multipurpose stadium and the consumer behaviors of members in Feng Chia University. These analyses included the respondent’s consumer motivation, stadium’s demand, along wit...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/826a2n |