Differentiation-Oriented Business Model of the Leading LED Lighting Applications Producers in Taiwan and China

• Main Authors: Ren-Jyun Chen, 陳壬駿
• Other Authors: Ming-Hong Lai
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/zjs9h9

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 103 === In this study, Everlight Electronics Co., Ltd. and Lextar Electronics Corporation in Taiwan and San’an Optoelectronics Co., Ltd. In China, three LED leaders to do a series of reaserch and analysis of the business model, using an integrated academic and secondary data analysis. First it analysis the current environment and competitive of the LED lighting industry, then do the technical structure analysis of the three cases manufacturers LED lighting products. Finally the three companies as the case study to explore the company&;apos;&;apos;s business model, eight modules variables, included of the technological improvement and innovation, target customers, customer value proposition, core strategy process, key resources, profit formula, the value of the network, competitive analysis and comparison. Through these analyses, the result shows the company business model and the differentiation strategy in the LED lighting industry, and corresponds to the Taiwan LED enterprise ecosystem and the current state of development. The Taiwan LED companies should cooperate with the upstream and downstream customers to do vertical integration of acquisitions or strategic partnerships in order to achieve economies of scale and a complete industrial value chain. Taiwan LED lighting business development, the priority is committed to technology research and development in addition to the cumulative own patent to consolidate a comprehensive enterprise technologies to maintain and enhance the status. As well as foreign manufacturers of large-scale action must also be authorized to conduct adequate research and understanding, but still need to learn from Europe, America, Japan LED lighting industry operating methods and experience, strengthen its core business model and competitive strategy, sustained the brand image to build confidence for consumers and manufacturers. On the other hand, Chinese government use the majority of the domestic market to attract foreign manufacturers to invest in technology licensing cooperation, many vendors competing to flock into the China market. To face the low-cost strategy and growing technology of the Chinese manufacturers, the future actively layout emerging markets to strengthen the business model, it is all Taiwanese LED manufacturer must pay attention to the issue, but only to change the business model, will lead the Taiwan LED lighting industry into a brilliant and generations of wisdom in the international community to occupy a seat on an important position.