| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 103 === Tencent, Inc. is a Chinese Internet service company since 1998, known as its Instant messenger QQ. It survived on the Internet bubble and developed a value-added service to break even its financial problem. While Tencent went public on the main board of Hong Kong Stock Exchange, it turned into a multi-service company, developing diversified entertaining service by it own. So far Tencent has grown into one of the largest internet service company in China, devoted to provide a friendly portal online service to connect people’s daily life. At the end of 2014, Tencent gained more than 78.9 billion RMB in a year with 65% of average gross rate, earned reputation for the most talented Internet Company and rewarded the 14th valuable global brand.
None of Tencent’s diversified services is the first mover in the market. It is the core competency and its platform strategy that makes Tencent successfully enter the high-entry-barrier markets. The Study is aimed to analyze the core resources and capability, the critical business model and the platform strategy with qualitative method to analyze multi-sided platform, in order to conclude the way Tencent maintains its position and the influence power in Chinese Internet Industry throughout the environment and user behaviors transition.
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