Exploring User’s continuance intention to use on Social Network Site Based on the Perspective of Social Exchange Theory
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 103 === This research aims to apply to social exchange theory, and investigate the relationship between the benefit-cost and continuance use intention on social network site. About the benefit, this study uses perceived relationship rewards from e-commerce background a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w9ynmm |