What contents cause people spreading word-of-mouth? -The case of Facebook fan pages of Taiwanese cosmetics brands
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Nowadays, social media gradually becomes an important channel for searching information about products/ services for consumers, especially Facebook as the most widely used. It is because that companies could use Facebook fan pages to promote their products/ serv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95akka |