Exploring the factors and consequences of trust in enterprise blogs

博士 === 國立臺灣科技大學 === 資訊管理系 === 103 === An increasing number of Internet users are using blogs as a source of travel information, and many travel firms have sought to attract new customers and promote travel products by developing travel-related blogs. However, few studies have explored factors influe...

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Bibliographic Details
Main Authors: Chi-Lung Lee, 李啟龍
Other Authors: Hsi-Peng Lu
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/60973963932288251156