The relationship among internal branding, brand psychological ownership, brand commitment and brand citizenship behavior
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 103 === The documents related to brand recognize the importance of service-oriented citizenship behavior. Especially in the service sector, employees are the critical role to deliver the brand value and concept. Hence, this study is to investigate the factors which ca...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46083137092131661408 |