The Construction System of Service Innovation Evaluation Indicators and Marketing Strategiesin Banking Industry
碩士 === 中國文化大學 === 財務金融學系 === 103 === In the current banking is in the highly competitive environment, banks will need to seek innovative to gain a competitive advantage, while the bank is in a ring of services so need to explore services innovation and marketing strategy to development of new custom...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97686538139527405224 |