Introspection in Service Experience: The Impact of Ambient Scent on Consumer Behavior, Emotion, and Satisfaction in Five Star Hotels
碩士 === 中國文化大學 === 觀光事業學系 === 103 === In the modern marketing, retail services and hospitality industry has shown great interests in the use of scents; the sense of smell may be emerging as surprisingly tools in service settings. Several researchers have stated that ambient scent can affect consumers...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22103PCCU0571005%22.&searchmode=basic |