The Study for the Impact of Salesperson Physical Attractiveness Bias to Consumer Hesitation of Beauty Industry
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === We all know that physically attractive persons benefit from their attractiveness in a wide range of various situations. However is physical attractiveness biased? This study examined effect of customer's bias and hesitation toward salesperson Physica...
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ndltd-TW-103PCCU13210102019-05-15T21:51:46Z http://ndltd.ncl.edu.tw/handle/9b69qs The Study for the Impact of Salesperson Physical Attractiveness Bias to Consumer Hesitation of Beauty Industry 消費者對銷售員的外表吸引偏見對消費者猶豫影響之研究-以美容產業為例 Liao, Tsai-Yun 廖彩雲 碩士 中國文化大學 國際企業管理學系碩士在職專班 103 We all know that physically attractive persons benefit from their attractiveness in a wide range of various situations. However is physical attractiveness biased? This study examined effect of customer's bias and hesitation toward salesperson Physical attractiveness from a customer's viewpoint. This research is semi-experimental investigation. The survey 1050 questionnaires, using the internet and paper questionnaire of subjects who are over 18 years old, have talked to salesperson in recently one month and have made cosmetic surgery, were issued, 603 of them were valid questionnaires. All participants reviewed photographs of attractive and unattractive men and women. Afterwards participants gave them a score to decision whether they were a beauty industry's salesperson or not, score from 1 to 5, lower score more prejudiced.The result show that the current research seeks to uncover situations in which salesperson's appearance might play an important role in consumer's decision and hesitation, and also empirical finding reveal that the significantly effect of between attractiveness bias and customer's hesitation. Shih, Kuang-Hsun 施光訓 2015 學位論文 ; thesis 99 zh-TW |
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碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === We all know that physically attractive persons benefit from their attractiveness in a wide range of various situations. However is physical attractiveness biased? This study examined effect of customer's bias and hesitation toward salesperson Physical attractiveness from a customer's viewpoint. This research is semi-experimental investigation. The survey 1050 questionnaires, using the internet and paper questionnaire of subjects who are over 18 years old, have talked to salesperson in recently one month and have made cosmetic surgery, were issued, 603 of them were valid questionnaires. All participants reviewed photographs of attractive and unattractive men and women. Afterwards participants gave them a score to decision whether they were a beauty industry's salesperson or not, score from 1 to 5, lower score more prejudiced.The result show that the current research seeks to uncover situations in which salesperson's appearance might play an important role in consumer's decision and hesitation, and also empirical finding reveal that the significantly effect of between attractiveness bias and customer's hesitation.
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author2 |
Shih, Kuang-Hsun |
author_facet |
Shih, Kuang-Hsun Liao, Tsai-Yun 廖彩雲 |
author |
Liao, Tsai-Yun 廖彩雲 |
spellingShingle |
Liao, Tsai-Yun 廖彩雲 The Study for the Impact of Salesperson Physical Attractiveness Bias to Consumer Hesitation of Beauty Industry |
author_sort |
Liao, Tsai-Yun |
title |
The Study for the Impact of Salesperson Physical Attractiveness Bias to Consumer Hesitation of Beauty Industry |
title_short |
The Study for the Impact of Salesperson Physical Attractiveness Bias to Consumer Hesitation of Beauty Industry |
title_full |
The Study for the Impact of Salesperson Physical Attractiveness Bias to Consumer Hesitation of Beauty Industry |
title_fullStr |
The Study for the Impact of Salesperson Physical Attractiveness Bias to Consumer Hesitation of Beauty Industry |
title_full_unstemmed |
The Study for the Impact of Salesperson Physical Attractiveness Bias to Consumer Hesitation of Beauty Industry |
title_sort |
study for the impact of salesperson physical attractiveness bias to consumer hesitation of beauty industry |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/9b69qs |
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