Exploring the Relationship between Image Congruence, Country of Origin, Perceived Value and Customer Loyalty
碩士 === 靜宜大學 === 國際碩士學位學程 === 103 === Purpose: This studied examined the relationships among of various constructs relating to the formation of customer loyalty. In particular, the study investigated the multidimensional constructs of Satisfaction, Loyalty and the effect of Country of Origin, Perceiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08148502209148732984 |