Taiwan Youth Enlisted Analysis: Military Persuasive Strategy and Media Use

• Main Authors: Liu, Chen-Chun, 劉程鈞
• Other Authors: Fu, Wen-Cheng
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/43288385030541594391

碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 103 === The purpose of this study was to investigate the formation of the whole story of Taiwan contemporary youth enlisted behavior. For this reason, the paper will be surrounded by enlisting system, it is essential to discuss two axes “persuasive strategy planning” and “media use” of the survey that included youth enlisted intent, youth enlisted attitude, news influence, and media usage habits and others factors. Integrating “Integrated Marketing Communications”, “Social Judgment Theory” and “Audience Research” to examine “Youth enlisted behavior communication model”. The study adopted cluster sampling method, and after the pre-test survey, the scale reliability and validity testing. In between June 3, 2014 to July 4, 2014 dates, researcher survey of 1,337 youths of the Taiwan main island with face-to-face questionnaire (1,068 valid samples attainable). Subsequently, in response to research needs so that test total 8 groups hypotheses and research questions, analyzes the operating relationship between the variables of the youth enlisted behavior communication model. The result shows 3 dimensions and 12 Findings. They not only verify keep close relationship between the media and youth, but also explain the variables correlation between the enlisted behavior communication model. In this regard, the paper finally recommends 8 research proposals and 5 research restrictions to provide some suggestions for the Ministry of National Defense. These study findings also may serve as a guide for further research.